Brand Strategy
and Design

for consumer brands ready to
grow audience and revenue.

Portrait of a smiling woman with curly black hair, wearing a red sweater and gold hoop earrings, against a yellow background.
A green pen holder with a diamond-shaped label, surrounded by flames, against a red background.
A red cup filled with hot tea, with steam rising, ginger and cardamom next to it, on an orange background.
A cartoon illustration of a salt shaker sprinkling salt on a surface.
Illustration of a fountain pen nib drawing a curved red sausage on a yellow background.
Illustration of a margarita cocktail in a glass with a lime wedge garnish on a red background.
Illustration of red lips with a chili pepper in the mouth on a yellow background.
A spilled can of tomato sauce with a spoonful of sauce next to it on a green background.

Your brand doesn’t capture how incredible your business is, you’re in the perfect place!

If you’re feeling like…

I get it! Growing your brand while staying true to your story and values can feel overwhelming, especially with so much competition. Running a business is already stressful enough. The last thing you should be worrying about is whether your brand is hitting the mark.

3 Ways I can help you

Essential Flavor

An illustration of a yellow pencil that looks like a spice shaker, with sparkles coming out of it.

Your foundational brand identity, rooted in strategy and style.

Perfect for businesses ready to go from “DIY” to “damn, that’s clean.”

Signature Mix

An illustration of a tipped spice jar spilling red spices, with a paintbrush touching the spilled spice.

A full brand package to launch with confidence and clarity.

Perfect for growing businesses ready to look legit and feel aligned.

Custom Blend

An illustration of a yellow pen nib drawing a red chili pepper, symbolizing creativity and customization.

Your complete rebrand — strategy, visuals, and a site built to convert.

For established businesses ready for a full brand transformation.

Take a peek at some of my recent projects

Three illustrated community engagement flyers titled 'PHASE ONE', 'PHASE TWO', and 'PHASE THREE', showing stages of community health improvement with buildings, trees, mountains, a lake, people, animals, and cars on a white marble surface.
Three cans of Otterly Pacific Gin drinks in purple, green, and orange flavors on a wooden surface, with ocean and sky background.
A workspace with two handwritten quote posters, a smartphone displaying a social media app, a roll of stickers, a black marker, a small bunch of dried flowers, and a printed quote on beige background.
Woman with curly hair sitting in a yellow armchair, using a silver MacBook laptop, against a yellow background.

Hi, I’m Aarzoo!

I’m passionate about helping small businesses thrive in today’s saturated market. I understand the unique challenges you face, and I’m here to help you discover and showcase that special flavor that sets you apart. We’ll create a brand that not only looks beautiful but also deeply connects with your audience and stands the test of time.

Ready to spice up your brand?

Fill out the inquiry form, and I’ll be in touch within 1-2 business days to set up a free consultation call.

Quick Answers

  • I don’t offer standalone logos because effective branding goes beyond a logo. A strong brand needs a full identity, including strategy, color palette, typography, and guidelines to create a consistent, lasting impact.

  • Getting started is easy! Simply reach out through my inquiry form, and we’ll schedule an initial consultation call to discuss your business needs, how I can help, and if we’re a good fit!

  • No problem! Just reach out, and we can discuss how to bring your vision to life with custom solutions.

  • It’s best to book your project as early as possible, as availability can fill up quickly. I typically recommend reaching out at least 2 months in advance before you’d like to launch your new brand.