Mountain Stainless Inc Rebrand
Mountain Stainless Inc. is a Utah-based stainless steel fabrication company specializing in custom commercial kitchens. Founded in 2015, their original logo was a quick placeholder the founder created, and after a decade of growth, the brand no longer reflected their craftsmanship or reputation in the industry.
As MSI expanded their reach across the US, they needed a brand identity that communicated precision, dependability, and mastery (values that consistently came up during the strategy phase of this project). Their target clients are often overwhelmed by multi-vendor coordination. MSI’s “one-stop stainless steel solutions” model solves that, but their outdated branding wasn’t telling that story yet.
MSI partnered with Aarzoo Design to build a full brand strategy and visual identity rooted in what makes them different: unmatched craftsmanship, on-site problem-solving, and a commitment to doing the job right the first time. Through audience and market research, we uncovered insights shaped the tone, messaging, and visual approach.
The new identity is strong, precise, and enduring. We created a versatile logo system, a refined color palette inspired by forged metal and molten heat, and custom illustrations that mirror the grit and craftsmanship behind every project. Most importantly, the brand now aligns with how MSI’s clients already describe them: dependable, masterful, and trustworthy. With a clearer positioning and a cohesive, modern identity, MSI is ready to attract ideal clients, build stronger customer relationships, and step confidently into the next stage of growth.
Scope:
Strategy & Creative Direction
Logo, Color, Type and Visual Language System
Brand Guidelines
Collateral Design
