Spiced Love

Overview:

Spiced Love is all about reconnecting with heritage through authentic, handcrafted Nepali treats. With a purpose of fostering community and preserving cultural traditions, the brand needed a visual identity that captured the nostalgic essence of Nepali snacks while appealing to modern audiences.

Scope:

Brand Strategy & Creative Direction
Logo, color, type
Packaging design

Strategy

We developed a brand strategy to create emotional connections with the Nepali diaspora and food enthusiasts.

It included building a nostalgic, handcrafted identity that bridges tradition with a modern, joyful aesthetic.
This approach ensured that the brand not only stood out visually but also aligned with its mission of spreading cultural joy and connection globally.

Visual Identity

Nostalgic Inspiration:

Inspired by old Nepali matchbox art, the design evokes nostalgia with muted colors and retro elements, creating a connection to cultural heritage.

Logo:

Two hands cradle a sun and moon, symbolizing both the Nepali flag and the care put into each product
The handcrafted texture brings in the artisanal feel
Rounded, approachable typography